End fraud and smuggling
Blockchain-based Anti-Counterfeiting killer tools: a complete system that is of universal use, easy, affordable, without the complexities of cryptocurrencies, and most importantly -available right now!
(drugs, food, beverages, luxury, apparel, certificates, parfume...)
Long term vision:
To kill counterfeiting, and in the process to become the leader of the industry (defined as anti-counterfeiting solutions)